At Black Khaki we believe business is personal. Like a firm handshake. Like real face time. Like dinner around a table. We’re old-school like that. We like it like that, because it’s good for business. It keeps things real, which is exactly our aim. Why, you ask? Simply put, because we are people’s people and that means we can serve you, and your brand, in the best possible way. You are not just another meal ticket. Or a fast track to awards. At Black Khaki we are concerned with the well-being of your brand, the effectiveness of your communication and ultimately the state of your bottom line.
The difference we make is implied in our name: Black Khaki. It’s a little bit Platteland with some urban flair. It’s where old-styled values meet with fresh, innovative thinking. It’s understanding and taking classical advertising and delivering never-seen-before executions. We do not merely offer you solutions – we offer you results through strategic intent and creative output. It’s true that everyone is different – but not everyone makes a difference. We believe we do.
it through our work
There’s an old saying that if you stand for nothing, you will fall for anything. At Black Khaki, standing merely for something isn’t enough, we actively take a stand. We take a stand for effectiveness and we combine that with creativity. Not for the sake of awards, but for results and for the sake of great marketing. To us that’s good salesmanship and it’s why we do what we do.
So, if you’re looking for the most effective boutique communications consultancy in Southern Africa – let’s talk. We’ll get marketing to work for you.
- Marketing and brand communications consulting
- Internal and external communication programmes
- Strategic planning
- Graphic design
- Corporate identity development
- Desktop publishing
- On-line marketing
- Web design and development
- Social media marketing
- Print production
- Corporate videos
- App development
Life is all about relationships. Our passion, strategic acumen and creative excellence are therefore the result of great partnerships. Our portfolio is a testament to our clients’ success. With an attitude of, “On the ball – Out of the park”, we create memorable campaigns and effective communication solutions on time, within budget and above expectations. Please scroll through our portfolio for an in-depth look of what we can offer your brand.
- Auto ExcellenceGood. Great. Excellent.When a client is used to the best, how do you take them from good to great? In the search for branding excellence, Auto Excellence contacted us to redesign their corporate identity and website as well as act as custodians for their brand. An increase in their sales, brand mentions and brand awareness was testimonial to our craft as creative partners. They are truly going above and beyond and not only did the rebranding inspire the staff, but it also shifted them to a higher gear.
- BUCO. Hardware. BuildwareLet's Build TogetherFrom developing their consumer promise, "Let's Build Together", we pride ourselves on being the creative partners for BUCO. They might be a new player in the hardware and buildware arena, but they certainly know how to pack a mean punch. They know their stuff when it comes to hardware and buildware and having the opportunity to develop and build their brand campaigns is just rocking good fun. Retail marketing is tucking fuff, but the increase in both awareness and sales we've generated for BUCO, serves as testimony to our commitment and our craft. If you want to build something, make sure you use the guys that can deliver before Santa.
- BUCO. Hardware. BuildwareThe Art of the Sale.Yes. There is an art to selling. Whether you need cutting edge retail campaigns, or effective below the line elements, we can assist. We know how to weather the storm and steer you into calm, more prosperous waters. Even if it's smooth sailing, we can help you get and profit the most out of your current situation by tailoring your retail campaign to serve your needs even better. We successfully did it for BUCO - we can do the same for you.
- Gateway OCMud. Sweat. Gears.One of the more established off-road centres in the Western Cape approached us to redesign their corporate identity and website as well as look after all their branding requirements. Since we love to get down and dirty, we muddied our hands and developed a new grungier-styled identity for them. One that speaks more clearly of their "going the extra-mile" for customers and their can-do attitude.
- HinterlandPeople eat with their eyes.We were approached by our client to develop their packaging and labels. We wanted it to be both functional and as mouth-watering as its contents. For the Hinterland range of quality prime meat, we took the challenge head on. No bull. Pure. Simple. Honest.
- MopaniLet's talk Safety in Africa.Operating in the heart of Africa, Mopani approached us to develop and localise some of their SAFETY campaigns. Through colourful illustrations, paired with local narrative, we have developed the SAFETY SAGAs. The SAGAs deal with complex safety and fatal hazard protocols at the mine, and cut through all the clutter to aid in safety awareness and ultimately saving or protecting lives.
We pick and choose unique people who will fit in with our one of a kind approach and culture. To ensure we find the right people, who look for individuals who are on top of their game – not merely bringing experience to the table, but also creativity and a passion for effective advertising. An agency is an eclectic mix of personalities who come together with a single goal. Here’s everyone in our mix. Come say hello.
Aldri is our fearless leader. And looks the part.
Part businessman, part law graduate, part raconteur, part photographer, part writer, part diplomat, part lecturer, part adventurer, part and parcel of every brief and all Adboer.
Aldri reads far and wide and often travels further, bringing home new clients, better insights and a down-to-earth attitude to marketing that’s hard to find in today’s competitive environment.
His straight-talking, no-nonsense approach inspires as much as his distinctive laugh - heard often echoing through the office.
As director, CEO and part owner of Black Khaki, Aldri often takes the lead – and then some.
Nick went to school at Grey College but matriculated at Afrikaans Boys High in Pretoria when his father was transferred to the Capitol city. After majoring in rugby and social activities [Cum laude] at Tuks, but with no real subjects passed and lacking in desire to find a job, Nick was kicked out of home by his dad who suggested that if he had nothing to do he should go and do it somewhere else. He needed a place to keep himself amused between rugby practices so he joined "Steve's nemesis", Barclays Bank DCO, the forerunner to FNB. After completing his diploma in Banking and Financial Practices through the SA Institute of Bankers, he was offered a job with the Rembrandt Group. A brief stint on "Team Gunston" was followed by a transfer to Head Office in Stellenbosch where Nick became one of the Brand Advertising Managers. He was seconded to Rothmans London for a year and after a brief period back in the Marketing Dept he was sent to Carling National Breweries in Toronto for another year.
Upon his return he was promoted to the late Dr Anton Rupert's secretariat as the coordinator for the Southern Hemisphere. After two years in that position he became the Head of the Group's Advertising Coordination Department. He also studied through UNISA for a BCom degree. Nick was headhunted to become the Marketing Director of Republican Press, at the time the largest magazine publisher in SA. He hated every minute of it but they paid him over the top and he learnt a lot about media and advertising agencies. After growing Republican's market share to a 72% high he accepted an invitation to join D'Arcy MacManus & Masius as Group Account Director, and soon thereafter was invited to join the board. At last he found his calling in life!
Nick has been in advertising and marketing for the past 45 years and served on the boards of several international agencies as well as being a shareholder in D'Arcy's, and later Leo Burnett. After selling his shares to the holding company in Chicago he contemplated an easy life on a game farm but a dying friend persuaded him to buy his small agency in Pretoria instead. From this grew Black Khaki, the smallest big agency in SA. Nick is currently Chairman and gets much joy from being a mentor to the young, dynamic management team in the agency. He still gets goose bumps when he sees a great advert.
Michelle is living proof that dynamite comes in small packages. Well, dynamite and style. And efficiency... Dynamite and style and efficiency. And knowledge. Which is power. Which brings us back to dynamite.
Point being that Michelle is, as Client Service Director, the dynamo which Black Khaki revolves around. She is not only part of every client and every brief, but also totally on top of it all, every second of every day.
Hailing from the Karoo, Michelle is as wholesome as a banting broodjie, seasoned with salt of the earth. Her attention to detail, many degrees in marketing and the fact that she’s not just the director, but also a partner in the Black Khaki business means that she has your brand at heart.
And what a big heart it is.
André feels like home. That may be because he works from home. Lucky bastard!As our Man in Cape Town, André takes the lead when it comes to everything visual. A designer’s designer, he has studied at every design and marketing institution imaginable, and can prove it. Even more impressive is his experience at some of the top agencies in South Africa - which is why he joined Black Khaki in the first place and decided to stay. None of that corporate nonsense, you see? Just down to earth goodness, a sense of family and the fact that we didn’t mind him working from home... Possibly more the latter. Whatever. We won! He’s ours! Victory dance!
Pieter likes to introduce himself as The Master of Steampunk, which goes to show how much of a nerd he really is. In his defence, it is true. He holds a Masters degree in Steampunk - the only person in the world. Not sure what Steampunk is? Neither does anyone else, which is why he did it. If you’re interested, Steampunk is Neo-Victorian, Retro-Futuristic Science-Fantasy. Don’t ask.Apart from being an insufferable know-it-all, Pieter also has a Masters in Creative Writing, has written an award-winning book, been in advertising longer than almost anyone else and has a list of international awards to prove it. Oh, yes - he also changed the laws of South Africa twice through annoying marketing, making sure no one ever tries it again. He is currently living alone with his two children and girlfriend and enjoys basically nothing. But we love him in spite of himself.
Richardt is an artist, a lecturer, a brother, a lover, a photographer, a Master. Not necessarily in that order.
A student of human behaviour through contemporary post-conceptual art, identity performance, social anthropological visualisation, the promiscuity of images and Swedish Pop music - Richardt has the following to say about himself:
‘My current praxis takes the form of a bi-directional reciprocal relationship between research and creative practice.’
Which, broken down, basically means that he operates on a whole nother level, y’all!
Luckily, Richardt makes sense of all things digital for us mere mortals, bringing some intellectuality and practical efficiency to Black Khaki’s online arm.
Brandon is the epitome of a go-getter. He is also the epitome of a Joburg Boykie, but that’s not a bad thing - unless you can’t handle the magnificent roar of a straight-piped TDI.
He describes himself as ‘Woke’, which just proves how much of a millennial he really is. It also proves that Brandon can fit in anywhere, anytime, and make a meal of it.
He is the hardest working AE (Account Executive / Client Service / Suit) in the country, as well as a true student of the marketing machine.
If you need it done, or if you need someone to go cycle with - Brandon is your man.
The first thing you will notice about Colett is her height. Or, if you’re vertically challenged yourself, her belt.
The second thing you’ll notice is her general craziness, an inability to sit still, resulting in much stress. Not so much for her, but everyone around her. Which is not a bad thing, as it means that Colett is usually two steps ahead of any problem that may arise.
She doesn’t suffer fools - gladly or otherwise, and will offer you a dose of reality whether you like it or not. Which makes her a tall drink of super-fizzy efficiency. Cheers!
Noxolo (Nox for short) is a people’s person. She loves everyone. So much feels. So much feels!
Vibrant and loud, Nox loves camping, events, friends, nature, life, conversation, dancing, music, did we say friends? More than 2000 of them. Just send her a friend request already!
Being in sales all her life prepared her for life at Black Khaki, where - let’s face it - we’re nothing but glorified salesmen.
And Nox - the most glorified of us all...
Gerhard is die Afrikaanste mens op aarde. Hy gebruik woorde soos webwerf en handelsmerk - sonder die ironie. Hy hou van bakkies, braai en boer... en alliterasie.
Gerhard was skaars nat agter die ore toe wen hy al ’n Pendoring, en het ook op van die grootste handelsmerke (hahaha) in die land gewerk - en Loeries gewen daarvoor.
Sy passie is Afrikaans, alhoewel hy natuurlik Engels en Krugersdorp ook vlot kan praat. Altyd vol streke, klinkslae en flou grappies, Gerhard is die hart van Swart Kakie se kopie. En a.g.v. sy onredelike entoesiasme - almal se punt.
Rudy, or as we like to call him - New Guy - hails from Randburg, Secunda, Italy, Swaziland, the UK and of course Tarzana in the good old U.S. of A.
He is a bibliophile, a logophile and an iconophile, which is not a real thing, by the way. Much too clever for his own good, Rudy spent years surrounded by books, and is slowly making his way through the pages to emerge triumphantly, blacked by ink, blinking into the shady world of advertising.
Putting the ‘Black’ in ‘Black Khaki’, Rudy is a self-professed Hippie-Goth and has the black waistcoat and ponytail to prove it. He enjoys dark humour, darkness and sprightly copy.
Bianca is one of those rare beings that grabs life by whatever life has to grab.
She taught herself design. She taught herself photography. She taught herself how to make furniture, lamps and other weirdness.
Addicted to adrenalin, even though you would never say so, Bianca can often be found around fast cars, faster shutter speeds and liquid portraits on her Instagram account, followed by millions.
With over 10 years of design experience, she truly is the glue that holds Black Khaki together, with a kind word, a smile and a fantastic idea just waiting for anyone who would like to listen.
And we all do.
Daniëlle’s surname literally means ‘cakes that bliksem each other’. Nice.
To counteract the negative effects of surname bashing, she introduced herself to us as ‘Koekies’ - translated as ‘Little Cakes’. In hindsight, not the best move. The name stuck, and Koekies has become as much part of the furniture as the body that houses the name.
Koekies is quiet. Deadly so. And when she speaks, usually when asked, what comes out of her mouth makes so much sense that she is often called upon to not only design, but also sell.
Having accelerated her worth within months of arriving, Koekies is well on her way to becoming that rare thing in advertising - a genuine soul with a flair for creativity.
Khuty is all about the hair. And the passion. For fashion. She’s about looking fresh, funky and confident, in a kind of self-made African vintage style.
All of which translates really well in her day job at Black Khaki as Designer Supreme. Through a dazzling aray of ever-changing hairstyles and creativity, Khuty (real name Khuthala - Wakanda Foreva!) elevates every project through her sense of style and attention to detail.
She is an avid reader of African history, old-school to the core and in her own words enjoys ‘Life! People! Everything!’
Zainab, or Zee, as she is known when she’s alone, does not stop designing. Ever.
When she stops - which is never - she enjoys reading, photography, cooking, baking, painting and tea. A Joburg born half Indian, half Malay from Java, she describes herself as a simple human being. Which she’s not. Delusional maybe. But definitely not simple.
The layers stack up when you take into account her vast experience, her constant strife for knowledge and her passion for life. We see you, Zee. We see you...
Wilfred is not from this world. He is so much online that he appears pixelated, if you can see him at all.
Giving new meaning to the words ‘Stille water, diepe grond’, Wilfred is, much like the programs he creates, running silently in the background.
Extremely knowledgeable, Wilfred enjoys peace and quiet. And binge-watching series. He doesn’t go out, except as the hero of the latest video game searching for his destiny online.
Of everyone at Black Khaki, Wilfred knows the score. It must be wonderful to be him.
Raika has worked for 10 years as an accountant at various organisations, five of which have been at Black Khaki. She describes herself as reserved and shy at first, but once you get to know her, she's goofy and fun to be around.
With a B. Compt (Honours) Degree behind her name, it is in her nature to always give 100%. She is, in fact, righteous, astute, intelligent and kind. She loves family, the outdoors, nature and the sea and considers herself to be different because she is motivated by love and passion for what she does.
"I've always placed myself in a position that allows me to learn and grow not only in my career but as a person (balance is pertinent to me), and the culture at Black Khaki has allowed me to achieve this."
The Media Mill, 7 Quince Road,
Ground floor, Main Building,
Black Khaki Brand Communicators
Black Khaki Brand Communicators