BUCO – TVC

From developing their consumer promise, “Let’s Build Together”, we pride ourselves on being the creative partners to BUCO.

For BUCO’s 2017 campaign, we created the TV commercial, Own the Dust or Vat die Stof which we gave a wholly unique Afrikaans spin through writing copy for it in Flaaitaal/Tsotsitaal – never before used in South African advertising – and winning two Pendoring awards and 3 craft awards for it in the process.

It is both beautiful and authentic, pulls at the heartstrings and carries a powerful message.

Being BUCO’s agency, we help to launch stores in a unique way. Their new flagship store in Wonderpark serves as a testimony of how we do things area-centric, yet remain true to their brand essence and ethos.

Using the concept of “The Blueprint for the Future of Building” to herald the opening of the latest BUCO store, we created a social media campaign paired with great deals to drive feet into the store.

This campaign ensured that everyone in and around Wonderpark knew where to go if they require building materials and supplies in the future.