Client & Project
Savannaland – Corporate Identity
Scope
Research, Branding, Design, Web Design, Packaging, Art Direction, Copywriting
In 2018 Black Khaki was approached by Savannaland, a Namibian-based clothing, accessories and meat supplier, to create a corporate identity for them from scratch. We immersed ourselves into their brand’s ethos and were able to design a high-impact identity that truly speaks to Savannaland and all they stand for.
Reflecting their history, Black Khaki capitalised on the brand’s unique character through a taste of the Omaheke region where they’re based.
We designed a unique font by incorporating elements and instruments associated with the farm such as meat hooks, animal horns and their tails, creating a logo and identity that is not only classy, but relevant.
Through intent and strategy, Black Khaki brought a sense of modernity to all the beautifully crafted elements – from POS to packaging – each with its own unique piece of copy that makes eyes lust and mouths water.
“When we design a brand from the ground up, we do it right. We immerse ourselves by connecting with the brand story and how it will translate to our target audience by creating impactful and engaging content and design.”
We were awarded a Craft Pendoring at the 2018 Pendorings for our work.
