Client & Project
Zaad Holdings – Corporate Identity
Scope
Research, Strategy, Branding, Design, Copywriting, Layout, Web Design, Web Development, Production
Branding forms the foundation of any brand. Get the design principles right, and you’re halfway there. Zaad Holdings forms part of PSG/ Zeder, an influential holding company within the agricultural sector. They contacted Black Khaki in 2017 to partake in a two-way pitch.
Black Khaki was awarded Zaad Holdings’ business due to our personal yet professional approach. We were tasked with conceptualising and designing an entirely new corporate identity for them, as well as relooking their website and creating new marketing material.
Their business opened other opportunities to do great work for their subsidiaries as well.
“The core message communicated in the Zaad logo development is to show the close bond between the main environmental elements – earth, water and air – thereby promoting the message of growth and development. The addition of contour lines on the green section also represents the close connection between the agricultural sector and its investors.”
Andre Lubbe, Head of Design
