Client & Project
Step 5 Premium Dry Gin – Packaging & Web Design
Scope
Strategy, Concept, Design, Art Direction, Illustration, Packaging Design, Layout, Copywriting, Web Design, Web development
Step 5 Premium Dry Gin approached us to develop and create the branding for their unique gin infused with pure African wild rooibos, Italian juniper berries, Indian coriander, Malaysian lemongrass, Seville orange and Belgian angelica.
We were able to create a brand that did more than just sell gin. Through imaginative storytelling, illustrations and packaging, the brand also told exaggerated tales as part of the brand image through its communications in South Africa, the United Kingdom and Dubai.