Client & Project
Reuben’s Sandton Restaurant & Bar – Awareness Campaign
Design, Copywriting, Videography, Photography, Social Media Planning, Media Placement
Reuben’s brought their well-loved Franschhoek restaurant to Sandton, Johannesburg – at the Capital Moloko – and needed an awareness campaign to let people know that they’ve arrived.
In order to make an impact and get the Sandton crowd to experience Chef Ruben Riffel’s unique culinary expertise, Black Khaki established a strong visual language that could translate to the online market through tantalising visuals, informative videos and a concept focused on savouring the experience, rather than rushing through a working lunch.
With almost a million views on social media in only two months, and the new restaurant booked to capacity, Reuben’s Sandton Restaurant & Bar is making a name for itself amongst Joburg’s elite restaurants – no doubt a testament to the great food, but also due to great marketing that sells.