Client & Project
Tracline – Brand Identity & Web Development
Branding, Web Design, Web Development, Illustration, Radio, Art Direction, Copywriting
Tracline is a quality purveyor of tractor parts in a culture-rich part of the Western and Northern Cape. We understand what it takes to start and stock a new business. With this in mind, we created a corporate identity, ads and website – true to the character of the brand and the market they serve.
Based in Vredenburg, which is almost exclusively Afrikaans speaking, Tracline decided to grab the farmers’ attention with a continuation of the old Oom Kaspaas stories. We introduced Tracline via the characters Altoos Baanbreker and Boeta – a farmer and his friend having trouble with their tractors or farming equipment.
The stories are typical experiences you have to take with more than a pinch of West Coast salt, the characters typical of the farming community – as is the language used.
Tracline does not talk big, they help. Hulle sal sewe sakke sout saam met jou boerdery eet.